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Dealer discount http://www-.luthiersforum.com/forum/viewtopic.php?f=10102&t=3359 |
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Author: | John How [ Wed Sep 28, 2005 6:38 am ] |
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For those of you who sell to dealers, how much do you discount your guitars. If you are a dealer, let me hear from you as well. TIA, John |
Author: | John Mayes [ Wed Sep 28, 2005 9:28 am ] |
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For most, including myself, the discount is 40% more than that and your taking a big hit and less than that and not too many dealers want to mess with it since the profit margin is so low. |
Author: | arvey [ Wed Sep 28, 2005 12:18 pm ] |
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I have had a couple of Stores offer to carry my guitars for 25%. So far I haven't taken then up on it. |
Author: | Tim McKnight [ Wed Sep 28, 2005 1:24 pm ] |
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Consignment is usually 20% and wholesale is 30% - 40%. |
Author: | John Mayes [ Wed Sep 28, 2005 3:41 pm ] |
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yeah consignment will vary a lot depending on the store. Anywhere from 15-25% usually, but as a rule of thumb for me I don't do consignment. Wholesale is 30-50% with 50% being the big boys like Taylor and Martin ect... |
Author: | jfrench [ Wed Sep 28, 2005 4:51 pm ] |
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John.... 40%??? I don't want to say what kind of discount I give to dealers, but its way less than that.... I've heard that 30% is the norm for most classical makers anyhow. |
Author: | John Mayes [ Thu Sep 29, 2005 12:47 am ] |
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[QUOTE=jfrench] John.... 40%??? I don't want to say what kind of discount I give to dealers, but its way less than that.... I've heard that 30% is the norm for most classical makers anyhow.[/ QUOTE] Yep 40%. that is pretty much standard fare in the guitar market. I don't know what classical guys do. That large of a discount is why a small maker does not want too many dealers. 1 or 2 dealers is a good thing because it is great exposure, but lots of dealers is not as smart unless your set up for volume. |
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